Direct deals guaranteed
Straight with the OEM at rate card, home screen and native.
FEEDTV: OUR PLATFORM
Get Your Ads on the Biggest Screen in Every Home in America.
Get direct relationships with the OEMs that make the screen. No exchanges, no waterfall, no guessing what you bought — home-screen placements negotiated straight with Samsung, LG, Vizio and TCL all under one media plan.
See a Live Placement
Why Direct OEM Inventory Matters
OEMs (original equipment manufacturers) are the brands that make smart TVs, like Samsung, LG, and Vizio — and they decide who gets premium position. FeedTV gives you direct access to all major OEMs and their hero unit placements. With FeedTV you get:
Private marketplace
First right of refusal on everything direct OEMs don’t fill.
No remnant ads (open marketplace)
Where everyone else is buying. FeedTV does not bid here.
The gap between a first-look impression and one bought out of the long tail runs high. Same viewer, same creative, same app — the only variable is where in line you bought it. feedtv buys first, every time.
Four Things That Make It Work
01Direct relationships
Samsung, LG, Vizio, TCL, Tubi, Roku. Contracts, rates, and placements negotiated by us — including home screen and native units with no programmatic path at all.
02First look, always
Those relationships convert into direct deals at bulk IPMs, giving us priority on every impression before it’s ever exposed to the open auction.
03Complete transparency
You know exactly what you bought, on which screen, at what rate. No black box, no supply-path guessing.
04CTV-native measurement
Attribution built for impression-led CTV, not a repurposed mobile click path — with incrementality testing available on any campaign.
The Screens We Buy Direct
The #1 global TV provider. Samsung’s Immersive Masthead delivers 2.5x more active attention than linear TV; users open the Samsung home screen 5+ times a day, and your ad is the first thing they see, every time.
Exclusive access to LG Smart TV inventory, powered by LG’s proprietary ACR technology for precise targeting. 97% of LG viewers start every session on the home screen carousel.
SmartCast Hero 1 is the first placement visible the moment a Vizio TV powers on — +35% more attention than linear TV.
One of the world's largest smart TV manufacturers with direct access to home screen and FAST-channel inventory — powered by their own ACR data.
REACH THAT ADDS UP
Across our OEM partnerships, feedtv reaches
70%of U.S. households — roughly 115M homes — with placements that are seen first, not scrolled past.
FEEDTV DSP · THE ADD-ON TO OUR DIRECT OEM OFFERING
Scale Your Campaign Beyond the Masthead.
feedtv DSP is an additional scale lever to your direct OEM placements. It gives you access to:
A private marketplace (PMP) deals with FAST (free ad-supported streaming TV) channels on major OEM brands
Top AVODs (ad-supported video on demand) like Roku and Tubi.
An agentic bidder, built in-house on performance-grade programmatic infrastructure.
Premium Supply, Beyond the Masthead
FAST channels on major OEM brands.
Scaled PMP deals with the free streaming channels that live on the biggest connected TV brands. Negotiated supply, priced up front, ready to buy at scale.
Top AVODs, including Roku and Tubi.
Reach the audiences who choose what they watch, bought through the same bidder and the same media plan as everything else.
One bidder across all of it.
Direct placements and programmatic supply run side by side, so budget, reporting, and attribution stay in one place.
Six Things the Bidder Does
01Real-time bid decisions
Every bid request — device, location, app, and 200+ signals — is scored by our models. We only bid where the data says it’s worth it, and only at the price that makes sense.
02Machine learning, not guesswork
Our models are trained continuously against live performance data to find which signals actually move the needle — down to granular targeting most platforms never surface.
03Outcome-based buying
We buy to installs, in-app events, and incremental reach — priced against results, not raw impressions.
04Cross-screen attribution
Every CTV exposure is tied back to the mobile conversion it drove, so the credit lands where it’s earned — no more losing the channel to last-touch.
05Clean supply, always
Authorized-seller-only inventory, with fraud and SSAI screening on every impression before it’s ever bid on.
06Direct paths, fewer layers.
We hold our own seat and buy through direct supply paths, so there are fewer hands between your budget and the screen.
Direct Plus Programmatic, Under One Media Plan
01Own the first look.
Direct home-screen placements put your app in front of viewers the moment the TV turns on.
02Scale the reach.
The DSP extends your plan into FAST channels and top AVODs at programmatic scale, with the bidder optimizing toward your goal.
03Prove what drove installs.
Cross-screen attribution ties every exposure, direct or programmatic, back to the mobile conversion it drove, with incrementality testing available on any campaign.